Paradoxically, the automotive market has become more fractionated and diverse at the same time that it is being subjected to mergers and consolidations. The aggressive expansion of all OEMs on a global basis has created niche markets and entirely new types of vehicles – vehicles that are designed to sell anywhere from a couple thousand units to 75,000 units, as opposed to hundreds of thousands of a particular model. Also, companies that once were luxury brands are expanding downstream and companies that once were only economy brands are now moving upscale.
Wednesday, May 27, 2009
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